In Saudi Arabia’s fast-expanding entertainment sector, Empire Cinema aimed to stand out as the go-to destination for a premium movie experience—offering more than just screenings, but a sensory escape.

We crafted a positioning strategy focused on technology, comfort, and curation—reinforcing Empire’s edge in quality and experience.
• Developed multi-platform digital campaigns aligned with major releases
• Activated influencer partnerships to build excitement and trust
• Localized promotions around cultural moments to deepen engagement