PUMA needed to bring its global identity to life in Saudi Arabia—capturing the energy of the brand while making it resonate with a youth-driven, fashion-forward, and culturally nuanced audience.

We developed a localized content and community strategy that honored PUMA’s performance ethos while tapping into Saudi street culture, trends, and values.
• Created platform-specific storytelling for key campaigns and product drops
• Integrated local influencers and creatives to humanize the brand
• Produced real-time content aligned with cultural moments and youth interests